Liverpool Agree New Kit Deal With Nike to Replace New Balance From 2020/21

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Liverpool have officially announced a new kit deal with Nike to replace New Balance from the start of the 2020-21 season.

Earlier this year, the club won their High Court battle with New Balance over ending their agreement and now a contract has been agreed with one of the biggest sportswear brands in the world.

Boston-based New Balance, Liverpool’s official kit supplier since the 2015-16 campaign, said they should have been allowed to match Nike’s offer.

However, the club successfully argued that New Balance could not match Nike’s offer with respect to marketing and distribution, with the judge ruling New Balance’s offer “less favourable to Liverpool” compared to Nike’s offer.

“We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fanbase,” the club’s managing director and chief commercial officer Billy Hogan said in a statement on the club’s website.

“As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products.

“We’d like to thank New Balance for their support over the last few years and wish them well for the future,” Hogan added.

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