AFRIMA Storms London Nottinghill Carnival
As part of its activities of showcasing Africa’s rich cultural heritage to the global community, the All Africa Music Awards, AFRIMA will be present at Europe’s biggest street carnival, the London Notting Hill Carnival 2016.
The carnival, which is a vivid spectacle representing London’s multicultural past and present, kicks off on Saturday, August 27. The AFRIMA in Diaspora Troupe which will be sustaining AFRIMA’s identity at the LNHC Opening Ceremony on August 27 will team up with the Lagos State Government float, which has been tagged the Lagos Corner.
Lagos State, Nigeria’s centre of excellence, was unveiled by the African Union Commission and the International Committee of AFRIMA, as the host city for the AFRIMA 2016 edition which is tagged AFRIMA 3.0.
To lead the AFRIMA officials to showcase and give out some of the awards collaterals which include the 23.9 carat gold-plated trophy, literature, branded T-‐shirts and other memorabilia at the LNHC, is the President/Executive Producer, Mr. Mike Dada.
Expressing delight at the decision to participate at the London Notting Hill Carnival 2016 and its renowned Afro-Caribbean cultural extravaganza, Mike Dada said this is in line with AFRIMA’s objectives of creating brand touch points for people of Black origin to connect with varied elements of music and culture which are indigenous to the Black culture.
He said, “It is also an avenue to foster unity and integration of the Black race and other races through the shared experience of music. This will further strengthen the London Notting Hill Carnival as an initiative with long-standing tradition of supporting and showcasing the rich heritage of Afro-Caribbean culture.”
As part of the AFRIMA iternary at the LNHC is the meeting with LNHC executives which is a forum to discuss further partnership opportunities and benefits.
The international Committee of AFRIMA will be represented by AFRIMA’s Country Director, United Kingdom, Mr. Ayo Shonaiya.